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    Ivey Poker Launches on Facebook [Review]

    Posted by Matt Kaufman July 6, 2013

    Ivey Poker was released for Facebook on June 6th, 2013. It is a play money poker game aimed primarily at recreational players – similar to Zynga Poker.

    Of course, Ivey Poker has something none of those others do: a stable of many of the world’s most famous poker pros. These include Phil Ivey himself, Jennifer Harman, Patrik Antonius, Greg Merson, Andrew Lichtenberger, Aaron Jones, and tons of others.

    ivey-poker-lobby

    Upon logging in, the app immediately tells you which pros are playing currently, and at which tables. Luckily, Ivey (or perhaps his personal assistant) was seated when I logged in, so the first Ivey Poker table I opened included the man himself.

    When you decide to take a seat, the buy-in window looks a lot more like real money clients than other social media poker ones. Your buy-in minimum and maximum options are displayed alongside options for auto top-up and auto-rebuy.

    Chips, or gold, can be purchased in-game. Chips can be used either to buy into games or spent on certain cheap items in the Gift Shop, and gold can only be spent on premium items like 3D avatars or training videos.

    ivey-chips

    The videos that are available are clearly targeted at a recreational audience – topics for advanced videos include “Intro to Expected Value,” “Intro to MTTs,” and “Executing Starting Hand Strategy” just to name a few. Taking into account that truly serious players rarely play apps such as this one, the topics are actually quite well selected – Ivey Poker users can purchase basic introductions to all of the higher-level concepts they may hear about in card rooms or on TV.

    Beyond the advanced videos are “Pro Insights”, a series of conversations between two players – one of whom is frequently Phil Ivey. They cost 35 gold each, and I’m sure plenty of players will purchase them even if they don’t plan on playing any poker in the app.

    As for the gameplay itself, Ivey Poker is pretty comparable to its competition. Play is smoothly executed from a design standpoint, and it lives up to the standard of other similar Facebook poker products. Multi-tabling of up to 4 tables at once is available but still a bit glitchy.

    I expect very few real-money poker players to spend time on Ivey Poker, but I also expect it to be a success with the audience that it targets. The launch has gone well, and the number of players online at high stakes indicates that in-game purchases are already becoming popular.

    About Matt Kaufman

    Matt Kaufman is Editor-in-Chief of QuadJacks.com and Director of Interactive Marketing at Z4 Poker.

    View all post by Matt Kaufman Visit author's website

    There are 2 Comments

    1. - July 26, 2013
        -   Reply

      The app has a very bad design, looks awful imo. They should take a look at Zyna or other successful Facebook apps.

    2. Pat
      - November 10, 2013
        -   Reply

      So far it’s pretty bland, I’ve played there a few weeks. I recognize a lot of regulars already. The same people playing whenever I come on. The multi-table play is very hard, the player time out is too long. The notification it’s your turn is too short. You end up having to manually switch tables constantly to see if it’s your turn because it may have been your turn for 15 seconds before you get notified, but you only have seconds to play when finally notified. This is like an 90′s poker program.

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